I. Slice of Life
Slice of Life commercials depict everyday situations and scenarios
that the viewer can relate to, such as a family having breakfast or a
couple going on a date.
These commercials aim to create an emotional connection with the
viewer and show how the advertised product or service fits into their
Testimonial commercials feature real people sharing their positive
experiences with a product or service.
These commercials can be effective in building trust and credibility
with the viewer, as they are hearing from someone who has actually
used the product or service.
Comparison commercials directly compare the advertised product or
service to a competitor's product or service.
These commercials often highlight the features or benefits of the
advertised product or service and explain why it is superior to the
Demonstration commercials show the product or service in action and
demonstrate how it works or how it can be used.
These commercials can be effective in explaining the product or
service to the viewer and showcasing its capabilities.
Lifestyle commercials depict an aspirational or desirable lifestyle
that the viewer can achieve by using the advertised product or
These commercials often feature attractive or glamorous people living
a luxurious or exciting life, and aim to create desire for the product
Humor commercials use comedy or satire to make the viewer laugh and
engage with the ad.
These commercials can be effective in creating a memorable and
positive impression, but they can also be risky as humor can be
subjective and not everyone may find the ad funny.