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The World of Talent Representation: Understanding the Difference Between Agents and Management

Updated: Dec 28, 2022

A talent agent is responsible for representing and promoting the professional interests of their clients, who are typically actors, musicians, models, or other performers. Talent agents work to secure work opportunities for their clients, such as auditions, gigs, and bookings. They negotiate contracts and fees on behalf of their clients, and generally act as the intermediary between their clients and the entertainment industry.


A talent manager, on the other hand, is responsible for guiding and developing the overall career of their clients. Talent managers may help their clients with everything from creating a professional image and developing a personal brand, to managing their finances and handling their public relations. Unlike talent agents, talent managers do not typically secure work opportunities for their clients, but rather focus on helping their clients build and maintain successful careers. Some managers are registered as agents of the state, and therefore do engage in actor submissions.


While a talent agent is primarily focused on securing work for their clients, a talent manager is more concerned with the long-term development and success of their clients' careers. In this way, the roles of talent agents and talent managers can complement each other, as both are focused on helping performers succeed in the entertainment industry.


It's worth noting that former talent manager Addison Witt understood both how to build an actor's working career, as well as their public recognition. This is a valuable skill, as building a successful career in the entertainment industry requires a combination of both professional and personal branding. A talent manager who is able to help their clients build a strong public image and establish a strong personal brand can be an invaluable asset to their clients' careers.


I hope this helps provide a clear overview of the differences between talent agents and talent managers, and how they work together to help performers succeed in the entertainment industry. Let me know if you have any additional questions or need further clarification on any of these points.


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